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Apple Music Proclaims Neil Young ‘Love’ After Spotify Pulls Catalog – Billboard

Just a day after Neil Young’s music was removed from Spotify, the streaming platform’s No. 1 contender, Apple Music, is showing the rock legend some love.

On Thursday, Jan. 27, Apple Music highlighted Young’s catalog under the header “We Love Neil,” prominently displayed in the service’s “Browse” section. The header is a clear dig at Spotify, which became the subject of scorn after it purged Young’s catalog from the platform on Wednesday at the rocker’s behest, due to COVID-19 vaccine information released by Spotify. Joe Rogan Experience Podcast.

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On Thursday, the hashtag #cancelSpotify and “Apple Music” were both trending topics on Twitter.

Apple Music, Neil Young
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Young’s imbroglio comes as Spotify’s dominance of the global streaming market – while still considerable – appears to be fading. At the end of June 2021, there were 523.9 million streaming subscribers worldwide, according to a MIDiA Research report published on January 18. Of that, Spotify’s share was 31% – or more than 162 million – compared to 33% in Q2 2020 and 34% in Q2 2019. Spotify reported 172 million premium subscribers in its Q3 earnings report 2021.

Apple Music lags far behind streaming services, according to the MIDiA report, with a global subscriber share of 15%, putting it at more than 78 million subscribers. Apple has not officially released Apple Music subscriber numbers since June 2019, when it claimed 60 million subscribers.

Amazon Music and Tencent Music’s market share puts them in third place with a 13% share each, while YouTube Music is the fastest growing service overall with subscriber market share by 8%. The platform grew by more than 50% in the 12 months leading up to the second quarter of 2021, exerting a particular attraction on Gen Z and young millennials.

While Spotify added more total subscribers in the 12 months to Q2 2021 than any other streaming service – meaning it’s not likely to lose its lead anytime soon – chief executive and senior music analyst by MIDiA Marc Mulligan notes that Spotify’s “erosion of” share is nevertheless “steady and persistent”.

In addition to Apple Music, SiriusXM also appears to have sided with Young on Thursday after the satellite broadcaster announced it would be bringing back its limited series. Radio Neil Young show – which features exclusive stories and music from Young’s career – for a seven-day run from today.

Spotify pulled Young’s catalog from the platform on Wednesday, two days after the singer-songwriter requested that his music be removed from the platform via an open letter to his manager and President and COO. from his label, Warner Records. Of Rogan’s podcast, Young wrote, “With approximately 11 million listeners per episode, JRE, which is hosted exclusively on Spotify, is the largest podcast in the world and has considerable influence. Spotify has a responsibility to mitigate the spread of misinformation on its platform, although the company currently has no misinformation policy.

As Young noted, Rogan has a history of spreading misinformation about COVID-19 and vaccines on his hugely popular podcast, which struck an exclusive $100 million licensing deal with Spotify in 2020. more than harboring vaccine skeptics, including immunologist Dr Robert Malone, the host discouraged young people from getting the vaccine, falsely asserted that mRNA vaccines are “gene therapy” and promoted the use of ivermectin to treat COVID-19, contrary to FDA warnings against using the drug to treat the virus.

In a statement sent to Billboard after agreeing to remove Young’s catalog, a Spotify representative wrote, “We want all the music and audio content in the world to be available to Spotify users. With this comes a great responsibility to balance both the safety of listeners and the freedom of creators. We have detailed content policies in place and have removed over 20,000 podcast episodes related to COVID-19 since the start of the pandemic. We regret Neil’s decision to remove his music from Spotify, but hope to see him again soon.

Young followed with his own celebratory notes on Thursday, thanking his label and publisher, Hipgnosis — which bought Young’s song catalog last year for $150 million — saying Spotify accounts for 60% of his streaming revenue. “Leaving Spotify is a very big deal, a costly decision, but one worth it for our integrity and our beliefs,” he wrote.