Catalog cover

Did you receive your Amazon vacation catalog in the mail?

“On your marks, get set, play: Amazon’s holiday gift book is here.” It’s the headline on the cover of a catalog sent out by Amazon this month that has people buzzing on social media.

The catalog features an orange fox on the cover carrying an Amazon box in a snowy forest with the caption “Get a jump on joy at amazon.com/holidaytoylist”.

The shipment brings back memories of Christmases past for some, including the old Sears catalog. “That’s what happens when people my age do marketing,” tweeted one. “Hmmm…Amazon is making the Sears catalog awesome again,” tweeted another.
“We’ve come full circle with @amazon killing the @Sears catalog and they’re now starting to send out their own catalogs,” tweeted another.

There are no prices next to the featured items – you will find QR codes with instructions on how to “Scan and Buy”.

Amazon said the catalog (it actually calls it a “book”) has over 90 pages of toys and gifts, and also includes activities for kids, including a maze, color-by-number, cardboard craft , a postcard, a short story , and stickers.

As kids enviously gaze at the toys and engage with the interactive features, they can also jot down a list on a conveniently included lined Amazon page titled “What’s on Your Wish List?”

Amazon sent the catalog to “millions” of customers across the United States, although it did not say how it determined who to send it to. Limited quantities will also be available later this fall at select Amazon Books, 4 Star, and Go stores while supplies last.

Amazon is also organizing a raffle:

“Customers are also invited to enter Amazon’s Magical Wish Holiday contest for a chance to win a Disney Cruise Line vacation in the summer of 2022. The winner will be one of the first to enjoy a three-night cruise to the Bahamas from Port Canaveral, Florida aboard the all-new Disney Wish, plus a two-night stay at the Walt Disney World Resort near Orlando, Florida.”

Amazon has also prepared a 2021 Fashion Gift Guide catalog for adults titled “Holiday Style Heroes: What to give, what to get, what to wear, what to share”.

Let us know if you received an Amazon Holiday Catalog and what you think about it, not just as a buyer, but as a seller.