HBO Max is starting to offer a new limited-time discount for its annual subscription plan following the massive removal of content from the service.
Warner Bros. Discovery hopes to attract new HBO Max customers with a new limited-time discount offer.
As reported by Variety, HBO Max has launched a new limited-time percentage discount for new and returning US customers, offering them 30% off an annual subscription plan. This means that the annual HBO Max ad-free plan will cost customers $104.99 for the first year instead of $149.99. HBO Max with ads will cost $69.99 for the first year versus $99.99 regularly. The discounted annual plan will be available through October 30, 2022. To take advantage of the savings, customers will need to sign up at hbomax.com or through a subscription provider like Roku, Google Play, Apple, or Amazon. After the discounted annual plan expires, subscriptions will automatically renew with the then-current annual price for their HBO Max plan.
The discount offer is seen by many as a way to distract HBO Max by removing dozens of titles as part of a cost-cutting effort. The streamer recently removed 36 titles from its catalog, with the majority being its own originals. In a statement, an HBO Max spokesperson explained that the decision was due to Warner Bros.’ future plans. Discovery to merge HBO Max and Discovery+ into one streaming service. “As we strive to bring our catalogs of content together on one platform, we will be making changes to the content offering available on both HBO Max and Discovery+…This will include removing certain content from two platforms,” the statement read. Some notable content that was recently removed includes Aquaman: King of Atlantis, infinite train, Little Helen, summer camp island, The show not too late with Elmo and Dinosaurs Yabba Dabba.
HBO Max is in a period of transition
Since the merger of Warner Bros. and Discovery in April, the company made some pretty drastic and noticeable changes that started with mothballing the bat girl film. While WBD CEO David Zaslav said they were “going to double down on this HBO team,” the streaming service has also seen its budgets slashed, leading to several rounds of layoffs. The first round saw 70 employees, or 14% of its workforce, lose their jobs. The cuts are part of a ploy to find $3 billion in post-merger savings.
HBO Max launched in the United States on May 27, 2020, home to the libraries of HBO, Warner Bros. and their associated brands. Some original series currently on the streaming platform include Gossip Girl, Deputy Tokyo, hacks, Peacemaker, harley quinn, Our flag means death, Looney Tunes Cartoons and the new seasons of sesame street.