Puerto Rican mega-producer Tainy has sold its pre-2021 catalog to Influence Media in an eight-figure deal believed to be in the range of $25 million.
Tainy, who started making reggaeton beats when he was just a teenager, worked with stars such as Daddy Yankee, Rosalia, Don Omar, J Balvin, Rauw Alejandro and others throughout his decades-long career, and his pre-2021 catalog includes songs like the Grammy-winning Cardi B-led hit “I Like It,” Bad Bunny and Jhay Cortez’s hit collaboration “Dakiti,” and the sleeper tube of Kali Uchis “Telepatía”.
In a statement, Tainy said, “I am happy to continue to be part of this cultural awakening for Latin music and artists in this sector. This acquisition reinforces my hard work and the power that Latin music has in the global mainstream. Thanks to my manager Lex and attorney Jason for helping us write the story.
The sale was brokered by director and attorney Jason Boyarski of Boyarski Fritz LLP, and Lex Borrero, director and business partner of Tainy. Borrero and Tainy have worked together to co-create several industry projects, including the music label and artist incubator and the upcoming Netflix series. The firm.
“Tainy’s catalog is part of the history of Latin music and I wanted our partners to treat and value it as such. That’s exactly what the Influence Team did,” Borrero said in a statement.
The announcement comes just a week after news broke that Influence Media had partnered with BlackRock Alternative Investors and Warner Music Group to create a music rights platform that will invest in and manage top-notch compositions. The partnership has already invested $300 million in 20 new and diverse artist catalogs, including Tainy’s.
“Tainy has redefined the sound and future of Latin music. We are honored to be part of the creative journey as he and Lex Barrero continue to push music and culture into a new stratosphere,” said Rene McLean, Advisor founder and partner of Influence Media, in a press release.