home improvement retailer Lowe’s unveiled its interactive retail digital twin in of them stores and will open its virtual 3D product catalog to populate this new technology in the coming weeks. Lowe’s digital twin is powered by the Nvidia Omniverse Enterprise, which allows associates to interact with a store’s digital data to optimize operations and localize plans to build a stronger approach to customer service.
The digital twin is a virtual replica of a physical DIY store that was created in NVIDIA’s Omniverse environment. By aligning spatial data with other Lowe’s data, such as product location and historical order information, a visual package is created for access across a range of devices, including desktops and mobile devices. AR headsets.
3D assets are the same mediums used to populate the digital twin and give a solution that mixes AI, 3D and AR. Once Lowe’s releases its selection of photorealistic 3D product assets for Omniverse developers, creators of virtual and augmented projects will be able to access the retailer’s Open Builder library.
Lowe’s hopes to build on its digital twin technology to introduce new advancements such as:
- AR reset and restock support, which would allow Lowe’s associates to see a hologram of the digital twin overlaid on the physical store in augmented reality;
- AR X-Ray Vision, using computer vision and Lowe’s inventory APIs to display information about items that are hidden or located on hard-to-reach shelves via an AR overlay, eliminating the need to climb a ladder or to use an elevator;
- AR collaboration, to update the digital twin through collaboration with centralized store planners by noting it on a digital twin with an AR “sticky note”; and
- Store visualization and optimization, to visualize sales performance and customer traffic data, improve in-store experience using 3D heatmaps and product placement testing via distance measurements of frequently purchased items together.
Next month, Lowe’s plans to open its new Tech Hub in Charlotte, North Carolina, to develop technology solutions that will support its omnichannel growth.
“With emerging technologies, we are always imagining and testing ways to improve store operations and remove friction for our customers,” said Seemantini Godbole, executive vice president and chief digital and information officer of Lowe in a statement. “As Lowe’s continues to shape the future of home improvement retail, the Tech Hub fuels our development of solutions to complex problems.”