Catalog product

Make sure your beer brands are included in this master product catalog for retailers and distributors

the Beer Industry E-Commerce Coalition (BIECC) is a group managed by the National Association of Beer Wholesalers (created in 1994). Syndigo is a leading SaaS product information management and syndication company. Together, these two groups have just announced the opening of access to its Master Product Catalog (MPC) for beer brands. This catalog contains basic item information and images for all participating brands, as a single source of item information freely available to retailers, distributors, third-party solution providers and other industry stakeholders.

In 2021, BIECC and Syndigo created MPC as an industry solution for beer brewers, especially small suppliers, to easily deliver their product content to recipients who need the information to display and sell the product. . After several months of building the catalog and importing articles, the group is ready to open access to users.

“We have seen the number of items in the catalog increase steadily over the past few months, and now is the time to open up access,” said David Christman, Executive Director of BIECC. “From the start of this project, our goal has been to provide a single source of reliable and accurate data for the beer industry. With the MPC, brewers can freely and easily upload their brand information and retailers, distributors and solution providers have free access to use the content. Having a partner like Syndigo to build and maintain this catalog will help ensure its success for years to come.

As more consumers go online to purchase beer brands and use various forms of e-commerce, the need for timely, accurate and reliable item information has never been greater. BIECC has worked hard to promote the catalog to the wider brewing community, providing several free options for brands to upload their item content to the catalogue. While the number of brands in the catalog will continue to grow, enough content is now available for users to see the immediate benefits.

“Syndigo has a rich history of creating and managing content to optimize the performance of various industries, delivering data to thousands of retailers around the world daily,” said Chris Barnes, senior vice president of business development. and delivery of solutions for Syndigo. . “BIECC strives to provide a platform that provides a level playing field for the entire beer industry, which is really exciting to see. We are proud to partner with BIECC to help them harness the massive growth of online content in the category, now and in the years to come.

Retailers, distributors and solution providers wishing to access the catalog should visit to learn more and fill out the contact form to get started. Brewers whose products are not yet in the catalog are also encouraged to visit the site to begin the process of uploading their brands. Questions can also be directed to David Christman at [email protected] or Amy Behm at [email protected].