Drizly is the latest to join major retailers and online marketplaces using Salsify’s open catalog to access accurate, standardized product content from thousands of top brands
BOSTON, April 20, 2022 /PRNewswire/ — SalsifyCommerce Experience Management (CommerceXM) platform enabling branded manufacturers, distributors and retailers to win on the digital shelf, today announced that leading online retailers and marketplaces, including drizzle, North America the largest alcohol e-commerce and on-demand delivery platform, are using the new Salsify Open Catalog to access accurate, standardized product content from thousands of leading brands. The Salsify Open Catalog is now available for free to US retailers in the Grocery, Alcoholic Beverages and Pet Care categories.
For most retailers, ensuring accurate and up-to-date information on e-commerce sites is a time-consuming and expensive process. Yet this product information is what consumers rely on to make purchasing decisions.
Grocery stores, in particular, have a history of relying on third-party brand artwork and content creation rather than sourcing directly from manufacturers. This incurs excessive costs for brands and retailers and adds unnecessary middlemen that can lead to outdated or inaccurate listings and slow down the rapid go-to-market coordination demanded by today’s digital commerce.
Salsify Open Catalog unlocks the potential of powerful, high-quality, on-brand content for retailers of all sizes. Salsify Open Catalog is a free, open, standardized product content library that combines access to standardized brand-generated product content and a free centralized collection portal that a retailer’s brand partners can use. It makes content collaboration easier, faster, and much more accurate than legacy data pools. Over 2,800 brands, including some of the world’s largest CPG manufacturers, syndicate over 90,000 SKUs to Salsify Open Catalog.
For Brands, Salsify Open Catalog enables quick and easy distribution of accurate product information to all the retailers they work with, not just the upper hand. This saves them time and money by eliminating manual processes, ensuring maximum time to market, and maintaining a consistent brand presence across all channels.
For Retailers, Salsify Open Catalog makes it easier and faster to collect product information from multiple brands. Salsify’s Open Catalog data standard allows for highly efficient and accurate processing, resulting in maximum time to market, fewer returns and a better customer experience.
For the eCommerce industry, Salsify Open Catalog offers a free solution that greatly benefits all businesses and their business partners.
Like North America largest e-commerce platform for alcohol and on-demand delivery, Drizly’s product catalog is a fundamental element that connects retailers, consumers and suppliers. Drizly is taking the next step to give vendor partners a scalable solution that syndicates their entire product catalog to the Drizly Marketplace leveraging Salsify Open Catalog. With a wide selection of beer, wine and spirits, working with Salsify Open Catalog alleviates manual processes and ensures continued growth of product selection and top-tier attribution coverage on Drizly for millions of customers.
“Our conversion rates increase dramatically when we have the detailed product information that consumers expect today,” said Gaurav Mehta, Product Director at Drizly. “Salsify Open Catalog helps us replicate – and even go beyond – what consumers love about the in-store, online shopping experience. In particular, it helps us equip consumers with the information they need. need to find, discover and review the products they’ll love I love, for example, pairing suggestions, tasting notes and the latest and most relevant product information directly from wines, beers and other brands of alcohol.”
“Today, brands use Salsify to meet the highly complex product content requirements of their major retail accounts. But, for the hundreds – and sometimes thousands – of other retail accounts, distributors and resellers who don’t have content requirements or processes, it’s still a manual task often done by brand reps,” said Jay Gupta, senior product manager for Salsify Open Catalog. “This immense inefficiency is felt on both sides and is responsible for even greater downstream data issues, such as reduced time to market, lower sales, and higher returns. Salsify Open Catalog solves all of these issues with a single transfer method and a simple, standardized set of data around which any brand or retailer can further streamline internal processes. It’s a no-brainer.”
With today’s release, any U.S. retailer in the Grocery, Alcoholic Beverages, and Pet Care categories can pull content from Salsify’s open catalog for free, with expanded access to retailers in other categories throughout the release. ‘year. Any Salsify-branded customer can currently publish content to the Salsify Open Catalog for free, with expanded access to non-Salsify-branded customers by the end of the year.
Salsify helps brand manufacturers, distributors and retailers in over 100 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as a check-in system for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to continuously optimize product pages on all channels. The result is a shopper-centric, seamless and memorable commerce experience on the world’s fastest growing commerce experience management network. Exceptional commerce experiences that are delivered effectively improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins and speed time to market.
Find out how the world’s biggest brands, including Mars, L’Oréal, Coca-Cola, Bosch and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro and Intermarché use Salsify every day to stand out on the market. market. digital shelf. For more information, please visit www.salsify.com.
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