Catalog product

Silver Star Brands Announces Acquisition of Catalog Brands and Online Retailer Starcrest of California, LLC

Oshkosh, Wisconsin, October 20, 2022 –(– Directly to the consumer health and wellness brand portfolio to join Silver Star Brands Company.

Silver Star Brands, Inc., a multi-brand direct-to-consumer, catalog and Internet company, announced that it has acquired the brand assets of Starcrest, LLC. Starcrest® brands will be part of Silver Star Brands, headquartered in Oshkosh, Wisconsin.

Starcrest of California consisted of direct-to-consumer catalog and e-commerce brands including: Starcrest, Make Life Easier, Handsome Rewards, Signatures, Traditions and Gavilan selling health, wellness and beauty items, as well as kitchen items, household items, decoration. parts and other functional aids to daily living.

David Elliott, Executive Vice President of Silver Star Brands, said, “The addition of the Starcrest brand portfolio will complement our existing direct-to-consumer portfolio and contribute to our growth trajectory. The brands also align with our strategy to seek out attractively priced acquisitions that can leverage our existing expertise and infrastructure. »

The Starcrest brand will join the Silver Star Brands portfolio which includes the brands Miles Kimball®, Walter Drake®, Easy Comforts®, Native Remedies®, PetAlive®, Fox Valley Traders®, Dream Products® and Exposures®.

About Silver Star Brands, Inc.
Silver Star Brands, Inc., originally founded in 1934 as the Miles Kimball Company, is a national multi-channel direct marketing company. With brands such as Miles Kimball, Walter Drake and Easy Comforts, among others, the company distributes over 50 million catalogs and direct mail annually and operates websites for each of its brands. Silver Star Brands employs over 250 people and is headquartered in Oshkosh, Wisconsin.