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Snoop Dogg Buys Death Row Records Catalog – Billboard

Snoop Dogg has agreed to purchase Death Row Music’s catalog of recorded masters, sources say Billboard. The move completes his takeover of Death Row after purchasing only the label’s trademark rights earlier this month, allowing the rapper to generate licensing opportunities for merchandising and other lucrative ventures surrounding the name. ‘footprint. Terms of the two agreements were not disclosed.

While two of Death Row’s biggest releases are no longer part of the catalog – 2pac’s All eyes on me and The Don Killuminati: The 7 Day Theory (credited as Makaveli), which were returned to the control of Amaru Entertainment and Tupac’s estate, the deal gives Snoop Dogg ownership of his 1993 albums doggystyle and 1996 Tha Doggfatheras well as movie soundtracks, a few compilation albums, and a few albums from artists like Lady of Rage, Daz Dillinger, and Kurupt.

Another death row classic, Dr. Dre’s The Chronicleis expected to be returned to Dre in August 2023, although sources later said Billboard that it could be as early as early 2023. This window could give Snoop Dogg time to negotiate with Dr. Dre to try to keep the album on the label, even if only through a deal of distribution.

Whatever the fate of The Chronicle, from an ownership perspective, the albums in Snoop Dogg’s catalog are Death Row’s bestsellers. Since its release on February 11, before Snoop’s Super Bowl appearance, his latest album BODR – which was released on Death Row – generated 10,000 album consumer units in its first week, according to MRC Data. Meanwhile, doggystyle has scanned 7.54 million consumer units since its release in 1993 and generated 169,000 album consumer units last year; his 1996 follow-up, The dog’s father last year, it had nearly 8,000 units and appears to have totaled 2 million album consumption units since its release. But of Snoop Dogg’s recorded music, only 142,000 units appear to be credited to the Death Row label, apparently since its release via MNRK Music’s predecessor company eOne Music, which took over ownership of the Death Row catalog in 2013.

Without 2pac and Dr. Dre, Billboard estimates that the Death Row catalog generated approximately $6 million in revenue in 2021 for MNRK, the Blackstone-owned music company that acquired Death Row in 2013. Therefore, after discounting production and distribution costs, Billboard estimates that the entire deal, including the brand component, carried a valuation of approximately $50 million, an amount based on catalog conversations with finance executives involved in the buying and selling of musical assets. But whether Snoop Dogg — born Calvin Broadus, Jr. — should object to this type of payment is another question, given MNRK’s ​​recent propensity to return albums to superstars like Dr. Dre and the late 2Pac. How these transactions took place has been kept secret by the MNRK.

Nonetheless, sources claim that Snoop Dogg owns the master Death Row recording catalog freely and clearly, as MNRK no longer has any ownership interest in the label and, in fact, will likely no longer distribute this music as the new owner apparently can now. bring the catalog to any label and/or distributor of their choice.

As for the Death Row website, while a few weeks ago it featured around 18 Death Row albums, those pages were taken down after the branding deal was announced and currently the only title available for purchase on the site is BODR.

Regardless, Death Row’s global offerings leave Snoop with plenty of revenue-generating opportunities, as he also supports Death Row merchandising, which is capable of generating a few million dollars in annual revenue, according to the year and derivative product offers. Sources say that the company’s revenue has reached this high level for some years, while others have only generated a few hundred thousand dollars.

Snoop Dogg has also indicated that he is focused on orienting Death Row towards the emerging economic possibilities of the metaverse and has big plans to leverage the Death Row catalog through NFTs and any other digital opportunities that are emerging in this ecosystem. Additionally, sources speculate that Snoop may even begin signing artists with Death Row Records in order to revitalize the brand and improve his revenue-generating opportunities.

A representative for Snoop Dogg was not immediately available for comment; while MNRK and Blackstone did not respond to requests for comment.