Earlier this month, it was reported that Snoop Dogg had acquired the imprint from Death Row Records, but was still negotiating the accompanying catalog. Today, Billboard reports that he has officially completed these negotiations and now owns the masters of his two albums under the label, doggystyle and The dog’s fatheras well as those of its 213 associates Daz Dillinger and Kurupt, as well as Lady of Rage and the Death Row compilations and soundtracks released throughout the 90s. Terms of the deal were not disclosed.
However, this impressive collection of music does not include some of Death Row’s most well-known releases. Dr Dr The Chronicle is expected to be returned to longtime Snoop collaborator next year (by August), while classic Tupac Shakur founder All eyes on me and The Don Killuminati: The 7 Day Theory (like Makavelli) have already returned to Amaru Entertainment and the Tupac Estate.
Snoop might not miss these exceptions in the long run, because Billboard notes that his two albums are Death Row bestsellers. Meanwhile, his newly released BODR (Bac on death row) – his first release for the album in 25 years – is already grossing 10,000 units, while doggystyle alone was worth 169,000 units in 2021 alone. Billboard puts total catalog revenue at around $6 million last year. Combined with the brand – which handles the merchandising and licensing of the Death Row logo – Snoop adds around $50 million in value to his name. Billboard notes, however, that Snoop may not have paid as much to MNRK, which previously held the rights to Death Row, as he no longer had an interest in the brand and tended to return the rights to artists, as he did it with Dre and Pac.
Snoop says he wants to turn Death Row into an “NFT label”, which holds exciting prospects for the future, while his former protege Bow Wow revealed plans to release his own final album under the imprint earlier in the day. the day.